Marketing Made Simple
A Valley Virtual Assistants Publication
Volume II, Issue 5
March 7, 2006

off the cuff

Recently on one of the VA boards that I belong to (VANF) one member had an issue with being introverted and her confidence level.  Becki Noles of Virtual Accuracy came up with the grand idea to host a teleclass on it.  Here are the details:

Calling All Self-Proclaimed Introverts:
Boost Your Self-Confidence and
Embrace Your Introversion

Being an introvert doesn't mean that you are out of the entrepreneurial game.  Did you know that some of the most successful business owners and entrepreneurs are introverts? Perhaps you are battling self-confidence issues and in turn are using your introversion as a crutch?  Don't worry, we've been there, done that and received the t-shirt.  Join Becki Noles, Coach at VATraining.com and Visionary of Virtual Accuracy and Heather Jacobson, Coach at VATraining.com and owner of Valley Virtual Assistants for 60-minutes of solid how-to's including:

  • How to use introversion to your advantage and not as your crutch or defining personality trait
  • How to boost your self-confidence and see dynamic results quickly and as painlessly as possible
  • How to network effectively both on and off-line
  • and much more!!

Our unscientific research indicates that about 75% of VAs are introverted in nature.
Due to the demand that we already have for this teleclass, we have decided to offer it at two different times on Thursday, March 9, 2006.

Daytime:  Thursday, March 9, 2006 at 1:00 p.m. ET (New York, USA)
To register for the daytime event send a blank email to:
introverts-day@aweber.com

Evening: Thursday, March 9, 2006 at 9:00 p.m. ET (New York, USA)
To register for the evening event send a blank email to:
introverts-pm@aweber.com

Come and join us!  We look forward to you joining the ranks of individuals with boosted self-confidence and who have embraced introversion. 

If you are unable to make it to the call, sign-up anyway.  After the call is over, we will send you details as to how you can have a downloadable version for only $5.00.

We hope to see you on the 9th!

Until next time…

 


Featured Article for Marketing Made Simple

6 Red Hot Tips To Get Your Articles Read

Let’s face it…you struggle with writing papers.  You didn’t like it in high school and college and you don’t like it now.  You’re not alone!  Why is it that you don’t like to write?  Is it because you think no one will read it; that there are too many articles out there on the ‘net?  Are you someone who doesn’t read articles so you don’t think others will?   Here’s the deal – articles are supposed to be read, but they won’t be unless you make it worth the time to read.  If you don’t then writing articles is a waste of time and effort.
 
At the same time, you have to write articles that are meant to be read. It’s just a matter of making them good and that doesn’t have to be strenuous and straining. There are guides to follow and points that need to be made and once you get the hang of it, you’ll see the benefit and value of articles.

Now, before you go off writing articles, let’s make a few things clear.  You must write about something you know.  Chances are you’re promoting your website or area of expertise so look for things that tie into that.  When you write about something you know you won’t have as hard of a time coming up with the topics.  Once you have the topic it’s just a matter of making your articles creative and interesting.
 
Are you ready to learn how to write your articles so that they are read?  Here are 6 easy ways to do just that!

1) Use shorter paragraphs.

When the paragraphs are longer, it looks like it’s hard to read.  Your readers will skim, if that, and won’t digest what you’re trying to say.  With all the information out there we’ve all become skimmers.  Make it easy for your reader.  Forget what your English teacher taught you.  Paragraphs can now be one sentence or even one word.  I’m giving you permission to do this! 

2) Use numbers and bullet points wherever possible.

The numbers and bullet point emphasis importance.  It draws the readers’ attention to  what you really want to tell them.  I’m willing to bet that with this article, you skimmed the introduction and you read the numbered lines and then skimmed the descriptions.

That’s okay.  What I really want you to know is the sentence that’s attached to the number.  Even if you read nothing else, you know 6 easy ways to make people read your articles

3) Use Sub-headings

Use subheadings to direct your reader.  Much like bullet points, they emphasize what you really want your reader to know and the transition from one point to the next is smooth and easy for the reader.

4) Provide a good attention-grabbing title or header.

Your headline is key!  If you don’t grab them with your title you might as well forget it.  Don’t place stress on yourself over this. 

There are many “formulas” you can use for headlines and titles.  People like numbers – “Lose 30lbs in 30 days”, “Increase your traffic by 500% in 7 days!” Play on emotion.  That’s what people are looking for.  Are your tips “simple” or “easy”?  Are they “quick”?  Think about keywords that your readers are searching for.  Your title should be short, sweet and do the point but it also needs to describe what your article is about.
 
5) Use real life situations.  

Have you ever noticed that you’re drawn to things that you can relate to?  Why would your readers be any different?  If you’re talking about starting your own virtual assistant business, your reader probably wants to know what happened to you.  What snags did you come across?  How did you over come them?  What mistakes did you make and how can they learn from them? 

As long as you don’t over do it, descriptions and metaphors also make for a good article. Put them in the article.  They’ll stick with it to see how it all turns out.

6) Use facts and figures that you can back up

Make your article authoritative by using facts and figures. While this is a good tactic, don’t turn your article into a formal report.  Do you like reading formal reports? 

Here’s an example.  Recently there was a news scandal in our area.  The affidavit was posted online along with the article.  Because I had never seen an affidavit before, I decided to look at it but it was so dry and boring (even though it was a scandal!).  I got more out of, and read the entire article next to the affidavit.  Why?  The reporter put it into my terms, made it not so formal, and something that I could relate to. 

Consider yourself a teacher and you’re explaining the topic to your students.

Using the above six tips, you’re well on your way to not only grabbing your reader’s attention, but keeping them with you from start to finish.  You main goal is to write an informative, readable article that others will see value in and post on their web site.  Set yourself up as an expert and you’ll have followers waiting for your next literary work!

Want to use this article on your blog or in your eZine?  You can as long as you include the following:

Heather Jacobson doesn’t pay for marketing and advertising if she doesn’t have to.  Discover how she does it and get 10 free marketing tips at http://www.10freetips.com


Marketing Humor

Ads that Should Have Been Proofread

  • For sale: a quilted high chair that can be made into a table, potty chair, rocking horse, refrigerator, spring coat, size 8 and fur collar.

  • Dinner Specials: Turkey $2.35; Chicken or Beef $2.25; Children $2.00.

  • Dog for sale: eats anything and is fond of children.



If you know of someone who would find this information useful, please forward it on!

marketing made simple important announcement

We have our next Winner!!

February Winner!

Congratulations to Tracy Collins of Collins Administrative Services who won this month’s prize of a copy of Paul and Sarah Edwards’ Getting Business to Come to You (2nd Ed.)  Tracy, please email info@valleyva.net to claim your prize!

The next drawing will be on March 31st and the lucky winner takes home a copy of Seth Godin’s The Purple Cow. 

All you need to do to be entered is remain a subscriber.  We’ll announce the next winner in the April 4th edition of Marketing Made Simple!

 

Heather Recommends


If you know me, you know that I’m big into blogging!  I’ve had great success with my blogs and I like to help others realize the value in maintaining a blog.

This month I got together with some other bloggers and we came up with a 6 day eCourse on releasing the selling power of your blog.  The course is free and you can sign up one of 2 ways.  Go to http://www.valleyva.net/blogging-ecourse.html or send a blank email to blogpower@aweber.com.

And speaking of blogs…I’m getting a new one up and running.  This time I decided to go with a customized theme and hired Eliza at Blog Studios.  I love what she came up with!  You can take a peek here.  As I said, there’s nothing there yet, but I’m working on it!

Let’s get blogging!






Featured Business Owner

Nicole DeanNicole Dean is the mostly-sane mom and the owner of ShowMomTheMoney.com , www.LadyPens.com and www.EasyArticleMarketing.com as well as more than a dozen other sites. Her goal in business is to have fun, make good friends, and pay the bills in the process. She enjoys helping Work at Home Moms discover ways to make more money, and teaches Article Marketing to those who think they can't write.

Lady Pens

If you would like to be a featured business owner in Marketing Made Simple, please send a 150 word bio, picture and logo to info@valleyva.net. We will notify you if you are selected and let you know when your information will run.





Marketing Q&A

Q. I have tried marketing my company through my website, and mailings. Is there another way that I can market my company that would give me a higher ROI?

A. Have you tried in person networking?  Getting out there and telling people about your business is one of the best ways to market your business.  Your area probably has Toastmasters, BNI chapters, and a Chamber of Commerce or two so gather your marketing materials and go!

BNI can be pricey to join, but you can go to each chapter as a guest twice every six months.  Knock their socks off with an elevator speech. 
I was invited as a guest by a client and have received several calls from members since that meeting.

Take your business cards and some brochures if you have them and get out there.  Don’t be a wall flower either.  What’s the point in going?  You’re just wasting your time.  Talk to people.  If you have to, grab a friend to go with you.  (I have to do this.  As extroverted as I am, I just can’t go to a networking function alone.)

Collect business cards from others and when you get home, put them in your contact database and drop them an email telling them how nice it was meeting them.  Even better, stick a real card in the mail!  Who doesn’t love getting real mail?

Take a chance.  Many of us have online businesses because we’re introverted and are uncomfortable with going to in-person networking events.  Step out of your comfort zone.  Think outside of the box.  You’ll get used to it and
you’ll start liking it!

If you have a marketing question send it to info@valleyva.net and we'll answer it in
future publications!





What's Up at Valley Virtual Assistants

We want to hear from you!

Do you have a marketing article that you'd like to share? Are you struggling with aspects of your marketing plan and just want some advice?

To submit your article, email me and make sure you include a bio with a link back to your site. (After all, this is free and simple marketing!)

To view past issues of Marketing Made Simple, visit http://www.valleyva.net/Marketing-Made-Simple/


Disclaimer

Valley Virtual Assistants welcomes articles and suggestions from our readers. If you have information that you feel will be a benefit to our readers, drop us an email . We cannot guarantee that all submissions will be accepted for print. Valley Virtual Assistants will notify you via email if and when your article will appear.

All written information included in Marketing Made Simple is the opinion of the individual author. Readers agree to hold Valley Virtual Assistants harmless for its content. Most article writers are not attorneys or accountants and the content should not be construed as legal and/or accounting advice. If an article is written by an attorney or a CPA it will be clearly stated in the byline of the article, however please consult your legal counsel and/or CPA firm before utilizing the information contained herein.

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