After joining Jimmy D. Brown’s List and Traffic Video Newsletter, I’ve been tweaking some of the processes that I use as well as joining with other list owners to help cross promote our publications. I’ve been working on co-authoring some eCourses as well so look for those in the upcoming weeks.
One of the things that I’ve done is work on my thank you page when someone signs up for the newsletter. When I began my newsletter, I needed a page to redirect my subscribers to once they signed up. Because I was in a rush to get it set up, I redirected them to the archives page of my newsletter.
Big Mistake #1.
When I had some free time I went back and made a thank you page that simply stated, “Thank you for subscribing. Your first issue will arrive shortly.” and listed the archives.
Big Mistake #2
What I failed to realize when I set up those two pages is that I had my visitor’s attention. They were already interested in what I had to say because I convinced them to sign up for my newsletter or eCourse and I let them get away. I missed an opportunity. I missed potential profits.
When I redesigned my thank you page I included the standard “thank you” and “make sure you look for your confirmation email”. I also instructed them to make sure they added me to their safe senders list to ensure they receive my emails. But this time I included “You may also be interested in these additional free offers:” and listed a free eBook, the opportunity to sign up for a free eCourse, and information about my favorite business author – all using my affiliate links.
Guess what happened? When I checked my affiliate stats, my click through rate increased 100% in just two days. 95% of those who subscribed to my newsletter also subscribed to the free eCourse I offered. My affiliate sales for the three products I promoted have doubled.
I’ve been publishing my newsletter for five months and it makes me sick to think about how much money I’ve lost because I didn’t take the time to talk to my visitors.
Do you know what’s mind blowing? Not only did it take me 30 minutes to set up the new thank you page, it didn’t cost me a dime. I already had all the information tucked away in my personal affiliate tool kit and was just too lazy to pull it out and put it to use.
Don’t make the same mistakes. Take a look at the page you’re redirecting your new subscribers to. Are you offering targeted product recommendations? Are you keeping them with you or just letting them close that window to possibly never return? Take thirty minutes of your time and the resources you already have available to you and update your redirect page.
Your bank account will thank you.
Until next time…
**Please feel free to publish this article in your eZine or on your site. Permission is granted to do so as long as you include this resource box.
Heather Jacobson is the owner of Valley Virtual Assistants, providing marketing support and services to entrepreneurs and small businesses. She is also a business coach with VATraining.com, speaker, and author of "Making Dollars Out of Cents: 101 Tips for the Frugal Marketer". Heather has over 12 years of sales and marketing experience from multiple industries and uses this expertise to custom tailor the perfect marketing avenue for each client. For more information visit www.valleyva.net or www.inexpensivemarketingideas.com.
Are You Content With Your
Blog Content?
Avoid the 5 Blog
Bloopers that
Will KILL
Your Credibility
By: Dina Giolitto
So everybody's bloggin', but what makes one web marketer's blog a hotbed of marketer activity and massive sale converter... while another blog just sits there collecting hits but getting no real business? Check the Five Bloggin' Bloopers that will kill your credibility and drive business right into the other guy's lap... then avoid them like the plague!
Blog Blooper 1. Not branding yourself.
How will people who land on your blog via the links and search engine results know who you are unless you tell them? Try to close every blog entry you write with a signoff or call-to-action. Example: "Need a copywriter? Email dina@wordfeeder.com." This way, no matter what your fans are reading, they'll be reminded of you, your website and what you can offer them.
Blog Blooper 2. Sharing too much personal information.
If you're blogging for business, stick to business. Sure, it's okay to reveal a few amusing details now and then... but if you gab too much on your blog, all you'll succeed in doing is attract other gabbers. Remember your purpose in all this, and keep your topics closely geared fulfilling the business needs of your target audience.
Blog Blooper 3. Too many links to competitor sites.
Your fans will love you for sharing resources, and if you link to "friendly neighborhood service providers like yourself", this will endear those marketers to you and your blog and prompt reciprocal links back. However, be sure to choose your outbound links wisely. Select complimentary service providers... not ones who offer exactly what you do!
Blog Blooper 4. Not enough "spice."
Post an intriguing or controversial viewpoint, and your readers are more likely to jump into the conversation with posted comments. The more activity on your blog, the more people are "following along" as the plot develops, and the more repeat visitors you'll get. If everyone's flocking to your blog, that means better page rank for you. So please do "spice it up!"
Blog Blooper 5. All "pickup articles," no personality.
Hey, now there's a great way to develop your web style - only post other people's tips, stories and advice. Nothing like drawing a crowd and then sending them away to other folks' website because you never took the time to reveal your opinions, advice, or even your line of business for that matter! Sure, search engines feed on article content, but you MUST develop your blog persona or you will NEVER get business!
Okay, now that we've laid down the blogging laws, it's time for you to hit the blogosphere and make a name for yourself. Start from scratch and have fun with it. I know you can blog like a web marketing pro.
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Article by:
Dina Giolitto is a copywriting consultant and ghostwriter with 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit www.wordfeeder.com for more details.
Click Here You Idiot
No I’m not calling you an idiot, but I do want you to
click on that link!
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Teleclass Expert Series from Robert Middleton of Action Plan Marketing A key component of your marketing drama is your "Ultimate Outcome." This is the prime factor in people wanting your service.
It's what motivates prospects to find out more and is the key to them saying "Yes" to your services.
This 90 minute TeleClass on January 30th is the first in our new monthly "TeleClass Expert Series" which delivers a very specific high-leverage marketing strategy via TeleClass that you can apply immediately to your business.
For the price of an inexpensive business lunch, you'll get proven techniques, ideas, resources, and how-to action plans that will help you attract more clients.
For complete details and to reserve your space in "Creating Your Ultimate Outcome," just click here. |
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 Working Wisely is a virtual administrative practice created to assist busy professionals, small businesses, and entrepreneurs accomplish their goals. Working Wisely can help during peak times or with special projects, on a regular basis, or on an as-needed basis. That's the beauty of virtual assistance - qualified help without the additional expense or liability of employees.
Laurie Dart, owner of Working Wisely, has over 20 years of experience in the public, private and nonprofit sectors, a Bachelor's degree in Business with a concentration in Marketing and a Master's degree in Public Administration with a specialization in human resource management. She is currently working on a Doctorate in Public Administration and Policy.
If you wish you had an assistant, but can't afford or don't want an employee, than a virtual assistant is the solution! When busy professionals tap into the experience and skill of a virtual assistant, they are working wisely!
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a featured business owner in Marketing Made Simple, please
send a 150 word bio, picture and logo to
info@valleyva.net. We will notify you if you are
selected and let you know when your information will run.
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Q:
“How do I determine my niche ” Julie Ensor of Helping Hand Office Services asks...
A: Julie...this is a question I am asked alot. I learned about determining my niche from my coach, Dale Noles, at VATraining.com. Because he was the first person to explain it in terms that I could understand, I asked him to tackle this question! Take it away Dale!
In order to maximize your effort in marketing, you have to understand your Niche Market. Once you have identified the group that could or would use your product or service you should pare it down to the groups, companies, industries, individuals that will more than likely clamor after what you do. This group should consist of specificities to the teeth. Why would they buy from you, how would they use it, why is it important to them, what do they read, how do they dress, what is their marital status, what is their gender, are they animal lovers, what vehicle do they typically drive, etc.? I am talking about doing your homework and getting demographics.
The more specifically you can define who is most likely to really need you the better chances you will have of making your business successful right from the start. The reason that most new businesses fail in the first five years can be attributed to lack of funding and poor marketing. Poor marketing is a result of not knowing your Niche Market like you should.
Every letter that you write, business card you hand out, flyer, brochure, clothes, web site, e-mail or anything that can be thought of, heard, seen, tasted or touched that comes from your business should be done with your Niche Market in mind. Make them aware of just how much you know and care about them. Make their experience of your business a personal and pleasurable experience that is consistent. Eventually, your marketing will begin to generate a pulsating, living, experience for your Niche Market. Entice your Niche Market with the love and care that you have for them and you can expect success.
Click here to read the entire article
About the Author
Dale Noles, President of Virtual Accuracy has been a Virtual Assistant since 1998. His background includes corporate training, MIS, marketing, branding, advertising and radio media. He has extensive knowledge of all aspects of ezine construction / distribution, web production, SEO and graphic design. In an effort to assist aspiring Virtual Assistants, Dale developed a unique mentoring program through VATraining.com
If you have a marketing
question send it to
info@valleyva.net and we'll answer it in future
publications!
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Do you have a marketing
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