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5.21.06 -- Heather Jacobson becomes the 2006 Recipient of the Janet Jordan Achievement Award
5.11.06 -- Heather Jacobson nominated for Janet Jordan Award
10.24.05 -- Taking the Four Letter Word Out of Marketing and Making it Easier for Entrepreneurs
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Saturday was a beautiful, abnormally warm March day in Southwest Virginia. The kids and I decided that we would plant some fruit, vegetables, and flowers. We decided on porch plants because I do not have a green thumb and we wanted to start with something small and idiot proof. I have yet to keep a plant alive, even the ones that people swore I couldn’t kill.
It’s not that I don’t like plants; I do. I think they are beautiful. I love to eat fresh fruit and vegetables. But for whatever reason, this whole watering thing baffles me, and I completely forget to water them.
We repotted Matthew’s third grade project, his oversized cabbage that will grow to be more than 40 pounds. We also planted strawberries, tomatoes, grape tomatoes, and sunflowers. But here is where I struggle. When I woke up this morning, there sat 7 pots that just had dirt in them – no buds, no blooms, and no sign of life.
As a society, we have come to expect things instantaneously. We have microwaves to cook meals faster, online banking to expedite money transfers, and email to eliminate the time it takes for a letter to make it through the Postal Service. As a whole, we want things now.
Our businesses are no different. We send out a direct mail piece and we want something from it immediately. We submit an article and expect the traffic soon thereafter. We submit our press release and expect some kind of coverage within a day or so. We hang out our open sign and become disappointed when we don’t have some sort of bite right away.
Here is what we fail to realize, and I’m just as guilty as the next guy. With our businesses, we must plant our seeds, nurture them, and provide them what they need to flourish before we will see the results – the fruits of our labor.
The next time you feel discouraged because you have put so much time and energy into your business and have nothing to show for it, stop and smell the roses. Then realize that they weren’t planted yesterday.
About the Author:
Are you looking for the Miracle-Gro for your VA business? Join the Revolution to help aid in the growing process and gain additional nutrients needed to thrive. Visit http://www.virtualassistantrevolution.com and claim your free copy of "25 Ways to Revolutionize Your VA Business"