What’s all the excitement around passive income and what is an infopreneur? An infopreneur is an entrepreneur who makes money selling information on the Internet. Passive income is income that does not require your direct involvement. There is an initial investment of time in developing the product and there may be minor costs like the purchase of a domain name, but overall, the investment is minimal. Once you’ve recouped your costs, the income generated from future sales of your e-Book qualify as passive income.

Many successful infopreneurs generate a great deal of passive income selling information online. The most obvious advantage of being an infopreneur is the low overhead and high earning potential. Once you’ve written an e-Book, tele-seminar, e-course or other information product, it can be sold over and over again. It is even better than selling a traditional book because you do not have to print anything and you don’t have to jump through publisher hoops. The costs to produce a piece of information are the same whether you are selling to one person or to millions.

The Internet has changed the way people look for and acquire information. For many the Internet is an overwhelming network of unimaginable volumes of information difficult to navigate and lacking in credibility. Infopreneurs wade through the myriad of information available on the Internet weeding out erroneous or outdated information and consolidating and presenting current accurate information in easily accessible and understandable forms.

About The Everyday Guide to Writing and Marketing Your e-Book Wisely
Heather and Laurie have combined efforts to produce “The Everyday Guide to Writing and Marketing Your e-Book Wisely” a guide to writing, publishing and marketing your own e-Book. The process is not as intimidating as you may think. This e-Book answers all your questions from idea to income!
For more information visit the Web site at http://www.penandpublishebooks.com.

About Heather Jacobson
Heather Jacobson is the author of Making Dollars Out of Cents: 101 Tips for the Frugal Marketer, and is also the publisher of the popular ezine, Marketing Made Simple, a bi-weekly publication filled with simple marketing tactics designed to enhance one’s marketing efforts. An expert in implementing marketing campaigns for companies on a budget, Heather thrives on coaching others to achieve financial success. For more information, visit www.HeatherJacobson.com.

About Laurie Dart
Laurie Dart, owner of Writing Wisely is the author of The Everyday Guide to Writing Wisely. She provides writing and editing services to entrepreneurs and small business owners. To learn more about how you can improve your writing, visit: www.writingwisely.com.
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Let’s face it…people like free stuff. You probably know people who attend Home Shows and Expos and go from table to table with a bag and gather as many freebies as they possibly can.

Because we know that people like free stuff we often try to send our own products to them as a sample so they can see what we have to offer. Many times we even take it a step further and personalize it for them. We have the mindset that just because they like free stuff, it’s an automatic in. That pen or calendar we send will last a while and, in turn, our telephone will ring off the hook with their orders.

Your customers are no different. They come to you, the distributor, to purchase promotional items to give away because they too know that people like free stuff. The next time you are at an expo take notice of how many people walk by a booth because there are no goodies on the table. It’s just the nature of the beast.

But, as a business owner, you are aware of the amount of direct mail you get each month. What sets one company apart from another? Do you think it’s a pen or a calendar? With a pen, something we all have too many of, it goes into the drawer typically never to be seen by the recipient again. In my home, they are stolen by one of my children who seem to think pens are disposable after one use.

The calendars? How many calendars do you get around the first of the year? How many calendars does one person possibly need? What makes your calendar different from the one they got from their insurance agent, their realtor, or the local dry cleaner?

While these are both inexpensive products that you can give away to your existing and potential customers, what other items do you have in your arsenal that might have a longer shelf life? This can include items that people don’t realize they need but can’t seem to live without once they have them or items that you can never have enough of.

Items that people don’t realize they need but can’t live without once they have them

Jar openers

Most everyone struggles at some point in time opening a jar lid. The average person does not know that there is a solution to the problem. So, when they go to the store, they are not looking for something to rectify the issue. They deal with it.

When they are introduced to the jar opener, they see they can easily open the lid with a flimsy piece of plastic. It becomes a necessity for them over time and when they lose it they truly realize the value in it. It becomes something they can’t live without.

Travel Alarm Clocks

How many times have you traveled for business and were so afraid that you would oversleep and miss that important meeting in the morning? When you are away from home you often feel out of your comfort zone and typically the alarm clocks in the hotels are different from the one to which you’ve grown accustomed. Rather than lugging your own alarm clock across country, wouldn’t you rather have a personal travel alarm clock that you know how to operate and you know is going to wake you up in the morning?

Zippy Letter Openers

A letter opener is a letter opener is a letter opener. Not necessarily. One of my clients recently discovered the Zippy letter openers after I recommended that she purchase them to give away at the conference she was attending with administrative professionals from all over the state.

It’s the little things that make people happy. I no sooner showed it to her and she began opening every envelope she could get her hands on. Shortly thereafter, that old point letter opener found its way to the trash can.

The average consumer would never make a special trip to the office supply store for a simple letter opener. It is one of those items that never seem to make it to the list of items needed. Before the Zippy letter opener was discovered I used my finger and oh how attractive those paper cuts were!

Items You Can Never Have Enough Of

Sticky notes

Can you imagine your life without sticky notes? They have been around since 1977 and by 1990 Post-Its were one of the top five office supply products sold in the United States. We now have computerized versions and those annoying pop-ups while surfing the internet are starting to look like them as well.

You can never have enough sticky notes! How many creative messages can you send with your sticky notes to a potential customer? Perhaps it’s a note pad in the shape of a foot with a little note that says, “Just wanted to get my foot in the door.”

Sticky notes are not going to go in the trash or into an unused drawer and more often than not will be seen by many.

Flashlights

How many times do you find yourself in need of just a little more light? There is always one place in your home, office, or vehicle that you wish you had a flashlight but always seem to forget to pick up an extra one.

For me, I wanted one in the office but never made it out to get one. When I need to plug something in to the back of the computer the extra light is always nice. A realtor gave me the one that I have now and I’ve had it for 4 years. It’s made 2 moves with me. The best part is I don’t have to traipse all over the house to find a flashlight when I need one. I’m now on a quest for a flashlight for my glove compartment.

We’re no different than anyone else. We like free things. As consumers, we are drawn to the word free. We all go to conferences and events only to slip away to see what everyone else is giving out. How many of us come home with promotional items that we didn’t bring with us? I normally come home with a big bag of goodies that I give to my children only after I’ve taken the cool gadgets out for me.

That’s right. The kids get the pens, pencils, plastic key chains and candy. Most of these items end up in the trash at some point in time. I keep the Zippy letter openers, sticky notes, travel mugs and jar openers.

Go through your inventory. Ask your friends. Determine what they use and ask them what promotional items they have in their home they just cannot live without. Make sure that what you give your potential customers will not find its way to the circular file or the bottom of a toy box.

About the Author:

Heather Jacobson is an expert in marketing and implements marketing campaigns for companies on a budget. Her favorite topic is frugal marketing, and her latest book, “Making Dollars Out of Cents: 101 Tips for the Frugal Marketer” demonstrates how to maximize your marketing budget. For more information visit www.HeatherJacobson.com

How much time do you spend maintaining your business instead of building your business? Are you spending all of your time working on administrative stuff instead of doing what you love; doing what prompted you to start your business in the first place? Have you thought about hiring help but think it’s too expensive?

Then a Virtual Assistant is the answer. Virtual Assistants (VAs) are entrepreneurs, just like you, who assist others with maintaining and building their businesses with services from general administrative work to web design and maintenance.

You may think hiring an in house assistant is cost prohibitive for you at this point in time, but a VA might be exactly what you need to propel your business to the next level.

Pay only for the time that you need

A survey conducted by Salary.com and America Online reports that the average employee wastes 2.09% of their 8-hour workday. That can add up day after day, week after week. VAs only charge you for the time that they spend on your project, therefore, if the project takes two hours, then you will be billed for two hours. You do not pay for long lunches or time spent surfing the ‘net. You also do not pay for vacation or sick time.

VAs come fully equipped

Hiring an in-house assistant means providing them with an office and all the standard office equipment. VAs work virtually and therefore have all the equipment they need to assist you with your projects.

No Taxes

VAs are business owners and they pay their own taxes and their own insurance. These are both expenses you would incur if you hired an in house assistant.

How much is a week of your time worth?

Spending two hours each day on the backend of your business equates to 10 hours each week and 40 hours each month. Can you put a price tag on 40 hours of your time? What could you do with an extra 40 hours each month? How many additional billable hours would you gain? How fast could you turn around that new product?

Partnering with a VA will help you catapult your business to the next level. If you would rather be out building your business, a VA can help put together your website or get your marketing pieces done and out the door or help with whatever you need. Isn’t it time you invested in yourself and your business?

About the Author:

Heather Jacobson is the owner of Valley Virtual Assistants, a VA business catering to solopreneurs who require assistance with their marketing efforts. She is also the author of Making Dollars Out of Cents: 101 Tips for the Frugal Marketer and co-founder of the Virtual Assistant Revolution, a low-cost alternative to coaching for VAs. For more information, please visit http://www.heatherjacobson.com

His answer was “I’m never going to be on the show so what does it matter?”

I was taken aback by his response and asked him, “don’t you have a lottery dream?”

It was then that I realized, he didn’t and that baffled me. I thought everyone had a lottery dream; something they thought about — fantasized about even, what they would do with all that money.

I have a lottery dream and it changes with the current situation of my life. Where I once would go purchase a home outright, I would now pay off my current home and fix it up just the way that I want it, sell it and then build a new home; the house up on the hill, my dream home. Complete with a dishwasher and a refrigerator that has ice and water coming out the front.

I would buy my purple mustang convertible that I’ve been pining over since I was 15 years old. I would put money aside to send our three little ones to college and pay off any student loans that the oldest has.

We would take a trip to Disney World, this time staying in one of the resorts, fly instead of drive and eat out every night. Oh the things I would do with that lottery money.

I have a different kind of dream for my business. It has nothing to do with winning the lottery, rather where I see my business in five years or ten years. Here’s where the dreams end and the visions begin. I have to win the lottery to make my lottery dream come true. I don’t play the lottery. You’ll probably never see that purple Mustang convertible in my driveway and I’ll send you a post card from Disney World talking about the drive down there and the house we rented a few miles from the park.

However, my business dream…the one where I have a book on the shelves of Barnes & Noble by 2016, the one where I’m working 3 days a week, 3 weeks out of the month, now that one – that one can come true. But it’s because I’m doing something about it. I working hard now, I’m laying the foundation; I can see the road in front of me. In essence, I’m playing the lottery for my business.

Do you have a dream for your business? Can you take that dream, turn it into a vision, and start working toward that dream? Do you want to make your dreams come true?

Start with your goals. What do you want for your business ten years from now, five years from now, two years from now, or even next year? Your goals could be as simple as hiring a VA to manage your email to as lofty as making six figures and subbing out all of your work. It’s your dream.

Keep reviewing your goals; see where you need to make adjustments. Perhaps you’ve changed your mind and you have a new vision for your business. That’s okay. Refigure where you want to go and how you’re going to get there.

Dreams can come true but only if you play.

Until next time…

Heather

One of the things that I’ve done is work on my thank you page when someone signs up for the newsletter. When I began my newsletter, I needed a page to redirect my subscribers to once they signed up. Because I was in a rush to get it set up, I redirected them to the archives page of my newsletter.

Big Mistake #1.

When I had some free time I went back and made a thank you page that simply stated, “Thank you for subscribing. Your first issue will arrive shortly.” and listed the archives.

Big Mistake #2

What I failed to realize when I set up those two pages is that I had my visitor’s attention. They were already interested in what I had to say because I convinced them to sign up for my newsletter or eCourse and I let them get away. I missed an opportunity. I missed potential profits.

When I redesigned my thank you page I included the standard “thank you” and “make sure you look for your confirmation email”. I also instructed them to make sure they added me to their safe senders list to ensure they receive my emails. But this time I included “You may also be interested in these additional free offers:” and listed a free eBook, the opportunity to sign up for a free eCourse, and information about my favorite business author – all using my affiliate links.

Guess what happened? When I checked my affiliate stats, my click through rate increased 100% in just two days. 95% of those who subscribed to my newsletter also subscribed to the free eCourse I offered. My affiliate sales for the three products I promoted have doubled.

I’ve been publishing my newsletter for five months and it makes me sick to think about how much money I’ve lost because I didn’t take the time to talk to my visitors.

Do you know what’s mind blowing? Not only did it take me 30 minutes to set up the new thank you page, it didn’t cost me a dime. I already had all the information tucked away in my personal affiliate tool kit and was just too lazy to pull it out and put it to use.

Don’t make the same mistakes. Take a look at the page you’re redirecting your new subscribers to. Are you offering targeted product recommendations? Are you keeping them with you or just letting them close that window to possibly never return? Take thirty minutes of your time and the resources you already have available to you and update your redirect page.

Your bank account will thank you.

Want to use this article in your publication? You can as long as you include the following:

Heather Jacobson doesn’t spend a fortune on marketing if she doesn’t have to. To discover how she does it and claim your 10 inexpensive marketing tips visit http://www.inexpensive-marketing-ideas.com

Now, access to both doesn’t require an iPod. You can listen to them through Apple’s free program, iTunes. But for me, I like to listen to them in the car or while I’m working on other things. Yes, I can read them, but why should I when I can listen to them at my leisure.

When I got my iPod, the first thing I did was search for marketing and advertising podcasts as well as downloaded Seth Godin’s “All Marketers Are Liars” audio book. I was able to listen to both while I cooked dinner, checked email, drove to and from the store, etc.

While I think that podcasts are a different way to promote your business, I also think they may be a hindrance. For example, many of the podcasts I downloaded had such horrible audio issues I found them hard to listen to. It was more distracting than informative. Another problem I had was that when I subscribed (for free), I noticed the last time they were updated was in May. How can you expect to gain any new business or get return business when you aren’t holding up your end of the deal? When I say “deal,” I’m speaking of the instance where you ask them to sign up for your podcast and; in return, they get valuable information.

The same holds true for anything that you are doing for your business, whether a newsletter, a blog, or even your website. People don’t return to stagnant sites. Why would they?

Take blogs, for example. I use an aggregator to subscribe to various blog feeds I discover form time to time. I do this for two reasons. One, I’m never going to find the time to go back through my favorites (if I even remember to bookmark them) and see if someone has posted something new. I don’t have the time. Some bloggers post three or four times a day while others post once or twice a week. It doesn’t matter when or how often you post, as long as you are posting. The other reason I use an aggregator is that they are delivered right to my email. Thunderbird offers this with their software. Outlook offers a plugin so that you can get them delivered to your inbox. I can then read them on my own schedule. When I see that someone doesn’t post often (and by often I mean at least once a week) I typically delete the feed. If they aren’t willing to give me what they promised, I’m not willing to stick around.

That’s not to say that you can’t go on vacation, or take a break, or even suffer from blog depression; however, most people see that your posts are regular and if you’re gone for a bit, they are more likely to be patient.

Distribute newsletters in a timely manner. If you promise monthly newsletters, don’t send them bi-monthly or semi-monthly. Some visitors to your site may be intrigued by a monthly newsletter; and if they get two in one month, some may see it as a bonus, some might not. You could lose subscribers.

With your website, keep it fresh. Keep it updated and add new content. Give people a reason to bookmark it and continue to return. With my first site, it was a standard virtual assistant site. I had the about me page, what I offered, my rates, etc. I have a feature with my stat counter that shows me roughly how many people bookmark my site. With the addition of the resources and the blog, the number of people who have bookmarked it has nearly tripled. Why? I give them reasons to come back.

The key to successful marketing and, consequently, a successful business is to keep your business’ name at the top of the minds of those you are trying to reach. By keeping things fresh, clean, and updated, you cannot escape them.

Until next time…

Heather

I have a little update for you and it’s really just a brag and boast on my part.  I have diligently
been taking care of those plants over the last few weeks.  I’m like a little kid to be honest; every
morning I woke up to see if there was a sign of life under all that dirt.  I’ve watered them, made
sure I brought them in off the porch when it got cold, and cleared off the top of my microwave
because that is where they would get the best sunlight in the house.

No one, including myself, thought these plants would sprout.  Talk about a lack of confidence!
But, when you have a track record like mine, coupled with a brown thumb, it’s easy to not have that
confidence.

Just to recap, we planted strawberries, grape tomatoes, tomatoes, an oversized cabbage, and
sunflowers.  Well, all 5 of my sunflowers are about a foot tall, the cabbage is huge and ready to
be planted in the ground.  The tomatoes are ready to be repotted as well in their own pots.
Now obviously I didn’t sit down and write this to tell you all about my gardening escapades.  Just
like I related them to your business before, I’m going to do it again,

Gardening is new to me.  Business is new to me.  Yes, I’ve been in business for over a year.  Yes,
I consider myself successful.  I don’t know everything there is to know.  I still learn on a daily
basis and I will continue to learn on a daily basis.

With the planting that I did, I stepped outside of my comfort zone.  I didn’t think I would have
any luck with those plants, yet I did it anyway.  People laughed, and with every right.  I’ve
killed a cactus!

Regardless of what people said, I still planted.  I followed my boyfriend around the house last
night with a pot of strawberries and sunflowers exclaiming “look what I did!”  Silly?  Of course!
But I was proud, so very proud of what I had accomplished.

I do the same thing with my business.  A new client is still a thrill for me and something I’m
proud of and if you think I follow him around the house with a signed contract, you’re right.

Perhaps the reason I’ve killed plants in the past is because I didn’t have an interest and know
that I will kill them.  I know that I put off this business thing for a long time because I thought
that I couldn’t do it.  No confidence.

So maybe I do have a little bit of a green thumb.  I guess the only way to find out is to keep
tackling these plants and see what I can do with them.  The same way I need to tackle new
challenges in my business.

The worst thing that’s going to happen is that I’m going to kill a plant, and I’ve done that
before.  It’s just one of those things, I didn’t know I had it in me.

The only thing between me and a green thumb is me.  And the only thing standing between me and the
success of my business is me.

With all that said, it’s beautiful here and I’m off to plant some green beans!

Until next time…

Heather

There are many things in my business that I have thought up and run with only to find out that I
didn’t put enough thought into them and that they weren’t planned properly.  They didn’t go over
well because I was too excited to focus on their proper implementation.

I’ve also been subjected to the hype of new product launches and have fallen for the hype.  It’s
okay.  I know its good marketing when I get suckered into the marketing ploy; when I get to the end
of the sales letter and I’ve already got my credit card out and ready to pay.

However, in the past two months, there have been three product launches that I have really looked
forward to and when it came time to pay, they weren’t planned very well.  I’m a pretty easy going
person but here are a few things that happened and how I felt and reacted.

The first was a new membership site by someone whose advice I highly admire.  I think he’s a
brilliant man and I have learned a great deal from him.  In fact, I pay for his newsletter every
month.  So when he announced his new site, I was there within minutes, credit card in hand ready to
get in. 

I gave him my information (basically my credit card information and my name) and then I was taken
to a login page.  They never asked me to create a user name and password and I had no way to get
in.  I wanted it.  They sold me.  I wanted the information and I wanted it right then and there.
It took me two days to finally get the information.  I was so frustrated by then that I canceled my
membership and asked for my money back.

A few weeks later I learned of a new product that was coming to the market.  I was hooked by the
sales letter, the hype, the follow up emails, the sneak peeks; oh I was all over it.  I was on the
site, counting down to 10am with my credit card in hand.  At 10am, nothing happened.  There was no
where for me to pay.  I finally got in at 10:30am and what was promised to me (the bonuses,
primarily) weren’t there.  A slew of emails came from the owner with incorrect links to get bonuses
and to log in and I was frustrated.  I cancelled my account shortly there after.

And then this last time just a few weeks ago.  I was offered a “pre-launch membership fee” and that
the site would go live in just 3 days, March 15th.  It’s been pushed back 4 times now, there have
been many other emails pushing other people’s products and there is nothing in the membership area.
 Today, I get an email stating that she is pushing it back to the 31st.  She wasn’t ready, and to
be quite honest, I’m not impressed with it at all.  I’ve cancelled that membership as well.

My point is this.  Hype is wonderful.  Get people excited about what you have to offer, but make
sure that you deliver.  If you’re going to launch a product or service, make sure that the site is
ready to go and all the major kinks worked out.  Check your payment processor, your gateway and
that all your links on the inside are correct.  It’s okay to have a glitch or two; it wouldn’t be a
true launch if there wasn’t something, but make sure all the major issues are resolved.
Until next time…

Heather

Is There Too Much Noise in Your Message?

I am all for advertising. It’s a way of life, and it is needed. I know that without advertising,
my local broadcast channels would not be free. I know the power of advertising. I have used advertising in various methods, and I place other people’s ads on my blogs, websites, and in my newsletters.

However, there comes a time when it’s too much.

I subscribe to two paid print newsletters every month. They are both put out by well-known marketers, both men I believe are at the “genius” level when it comes to marketing. I admire them, and I aspire to be like them, so I jumped at the chance to subscribe.

In order to avoid publicly bad-mouthing anyone, I’ll call them Marketer A and Marketer B.

Marketer A’s came first – a 16 page newsletter in a booklet format that was nicely formatted. I gobbled up the information in the newsletter, as well as in the CD that accompanied it.

Marketer B’s came later – the envelope was huge and I assumed that it was packed with information. While it did include some great content, the majority of it was information promoting his other products. It took me some time to weed through everything to find the newsletter, and when I finally did, I couldn’t differentiate between the information and the advertisements! I put it away, thinking I would come back later to read it. It’s still sitting there.

This month, Marketer A sent his newsletter, and again I dove right into the information and walked away from it thinking he’s a genius. Marketer B’s newsletter arrived the next day, again filled with advertisements.

I’m confused, and a confused mind says no. I’m sure there must be some wonderful information within those 16 pages, but I can’t get past all the ads. When the CD came, it was only a recording of a free teleclass promoting someone else’s $1200 course!

When I sign up for a free teleclass I expect sales and hype. There’s a reason that it’s free. I can get past it. But when I pay for it, I’m not expecting to pay for another ad.

Not only that, but because I’m a “valued subscriber” I receive at least one fax a week asking me to join something else that costs $197 a month. Even as I wrote this article, I received an email mirroring what the fax said.

This is just my personal opinion. However, I wonder how many others get distracted by all the “noise” in various newsletters. This man is greatly respected in the marketing community, and it bothers me that I’m not able to digest the information.

If the newsletter was free or low cost, I don’t think I would mind as much. However, I pay $40 each month for this information, and right now it is a wasted $40. I have not been able to find anything in this newsletter to apply to my business.

So here are a few guidelines for including ads in your publications:

1. Have a good balance of ads and information. If your ads outweigh the information, people probably are not reading what you have to say. If you offer a paid subscription, your ads should be no more than 20% of your information. They are paying for your knowledge, not your ads.

2. Place your ads where they are seen, but don’t let them detract from your information. Don’t hide the content that your readers are interested in.

3. Make sure your ads complement the information that you are conveying. If you’re discussing how to build a website, then an ad about a domain name sale or web hosting would be acceptable; a Viagra ad, on the other hand, would not.

The fact is ads are part of our society. For many of us, it’s how we keep our publications or services free. However, when the information gets lost in the ads, the message we are trying to convey gets lost. Our credibility has the potential to be diminished, and we may lose readers in the end. So what is the rule of thumb for using ads in a publication? Keep the noise low so you can hear your subscribers sing your praises!
Until next time…

Heather

PS. WANT TO USE THIS ARTICLE ON YOUR WEBSITE? You can as long as you include the following: Heather Jacobson doesn’t pay for marketing or advertising if she doesn’t have to. To learn how she does it and get 10 inexpensive marketing tactics visit http://www.10freetips.com

There are some very exciting things going on this month and I wanted to share them with you first!

The first is the introduction of Blog Mavens! Becki Noles and I have teamed together to provide assistance to those who are interested in blogging or ready to take their blogs to the next level. We�re living proof that it CAN work to enhance your marketing efforts. You can learn more about the Blog Mavens at www.blogmavens.com. Our first telecourse is November 10th at 8pm EST and will be an introduction to blogging and how to get started. If you don�t have a blog, but want to jump on the blogwagon, there�s never been a better time! To sign up for the Freshman Blogging class just hop on over to www.blogmavens.com/freshman-bloggers.html. We�re also offering a link exchange so if you�re interested in trading links you can get all the details at www.blogmavens.com/links.html. We�ll see you there!

I�m also starting to work on my next book and the concept is simple. I�m going to answer questions from business owners such as you who have questions about marketing. When you get a moment, please email me at heather@valleyva.net with your 3 biggest questions about marketing. The questions will be categorized and you will be given credit for your questions. (The questions will read: Heather Jacobson from Valley Virtual Assistants (www.valleyva.net) asks: Where can I find inexpensive marketing ideas?)

Oh! Speaking of inexpensive marketing ideas�I am a guest this week on WAHM Talk Radio (www.wahmtalkradio.com) promoting the book. (Yes, I give away a few tips!) If you haven�t already tuned in head on over there now.

That�s all for this month! I�m glad you�re with me on this marketing journey!

Here�s the latest issue of Marketing Made Simple! Please feel free to pass it along to anyone you feel it might benefit!

http://www.valleyva.net/Marketing-Made-Simple/Marketing-Made-Simple-October-2005.htm

In this issue:

Off the Cuff…
Quotes
November Sales Date (with a few ideas!)
Marketing Humor…Brand Naming � Even Coke Got It Wrong!
Featured Download — Affiliate Marketing 101
What’s New at Valley Virtual Assistants?
Introducing the Blog Mavens

Until next time�

Heather